Cognitive Dissonance: Theory, Examples & How to Reduce It

Strong (1968) argued that when a therapist provides opinions that are discrepant from the client’s, the client experiences dissonance. The client may reduce this dissonance by derogating and discrediting the therapist. When the therapist is perceived as an expert, this reduces the client’s ability to discredit the advice given and enhances the likelihood of attitude change in direction of the …

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